Scale Apple Ads spend without adding headcount
Bid decisions that would take an analyst hours per account run continuously and automatically. Agencies and in-house teams manage 10x the accounts at the same staffing level.
Resources
Discover Partners by Type
- App Store Intelligence & ASO Tools
- Campaign Optimization Automation Tools
Integration Enabled for
- Mobile Attribution
- Re-engagement
- User-level Ad Revenue (from Mediation Platforms)
ROI Index Partner
- No
AppStance formerly Search Ads Optimization (SAO) is an AI-powered Apple Ads automation platform with keyword-level bidding driven by post-install performance data.
AppStance provides AI-powered Apple Ads optimization with automated bidding, plus ASO keyword tracking tools for iOS app marketers.
""It's rare you come across a software tool that you'd be happy to pay more for, given the value you get from it. AppStance (formerly known as SAO) falls into that bucket - check it out if you run Apple Search Ads. Dilip (the founder) doesn't do sales, he just lets the product do the selling.""
Will Kent
Co Founder at Recime
Singular and AppStance
AppStance Optimize is an automation and optimization platform built exclusively for Apple Ads (Apple Search Ads). It handles keyword-level bid management, keyword discovery, negative keyword pruning, and budget pacing for iOS advertisers — from single-app developers to agencies running hundreds of accounts.
Apple Ads reports installs (taps and conversions). It doesn't tell you which keywords produce paying users. That's the gap this integration closes.
With Singular connected, AppStance ingests attributed installs, in-app events, and revenue at the Apple Ads keyword level. Every bid decision is then made against actual downstream value — trial starts, subscriptions, purchases, retention — instead of raw install volume or CPI. Keywords that acquire cheap installs and no revenue get cut. Keywords that quietly drive LTV get funded.
What it does:
Bid automation — Keyword-level bids adjusted continuously against your ROAS or CPA target, with configurable guardrails and pacing rules.
Revenue-based scoring — Every keyword ranked on Singular-attributed revenue, not proxy metrics.
Keyword discovery — Search term reports mined automatically for new converting keywords; non-performers added as negatives.
Budget pacing — Spend distributed across campaigns and geos so budget isn't burned before the day's high-intent traffic arrives.
Multi-account management — Built for agencies and portfolios; every account runs on its own targets and rules.
Setup is API-only. Connect your Apple Ads account, authorize the Singular data connection, set your targets. No SDK, no code changes, no tag manager. Live in under an hour.
Use Cases
Optimize on revenue, not installs
Singular-attributed purchases and subscription events feed keyword scoring directly, so budget flows to keywords producing paying users rather than the cheapest taps.